What a minute costs, who gets paged and why, what a missed call is worth, and how we test the receptionist. Written for practice managers, in their words.
Some will, if it sounds like a menu, hides what it is or traps them. What practices that lost patients to a robot voice did wrong, and what keeps callers.
A worked example with the assumptions shown: calls a month, the unanswered share, who wanted a visit, who calls back, what a visit is worth, where time goes.
The self-play harness that calls the receptionist with scripted patients across 21 scenarios, what a pass is, what failed in September 2026, and what changed.
Unconditional and conditional forwarding on landlines, VoIP systems and mobiles, the star codes most carriers use, and how to test it before the first night.